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🪶 Storyteller. Brand Builder. Agentic New Media Leader.

I build brands that punch above their budget. I lead brand-to-demand campaigns and in-house media engines that make security companies impossible to ignore — and back it with the awareness lifts to prove it.

Brand strategy • Brand-to-demand campaigns • In-house media engines • Category creation

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Featured Brand Campaigns

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Snyk: A New Brand & In-House Media Engine

How we made Snyk an AI-native security leader — with a new brand and media engine built in-house.

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Vectra AI: The "We've Got AI On It" Campaign

How Vectra AI’s first-ever brand campaign lifted unaided awareness from 16% to 23% in just seven months.

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Code42: Defining the Insider Risk Category

How we took Code42 from unknown to category-defining leader — 11% to 50% awareness in 12 months.

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